Location intelligence for better decisions
Know where people really are
Geodensity estimates how many people live or work within any chosen area, helping planners compare locations, identify concentrations of demand and prioritise investment.
See how it worksSelected area
Central Westbridge
- Radius
- 1 km radius
- Estimated daytime population
- 18,400
- Density score
- Very high
Illustrative estimate
Density (people/km²)
- 0–1,000Low
- 1,001–3,000Moderate
- 3,001–6,000High
- 6,001–10,000Very high
- 10,001+Exceptional
Broad averages hide local demand
Location decisions are frequently based on postcodes, wards, census zones or regional averages. These boundaries are useful for reporting, but they rarely match the area around a site, transport stop, mast or development opportunity. Two locations only a short distance apart can serve very different populations.
The wrong boundaries
Administrative areas do not reflect the catchment around a real location.
Fragmented evidence
Building, employment and population information is spread across different sources and formats.
Difficult comparisons
Analysts spend time assembling data before they can compare candidate locations consistently.
A clearer picture of people density
Geodensity converts building and population information into a consistent estimate for the area that matters to the decision. Instead of accepting a fixed statistical boundary, users will be able to assess a chosen point, radius or custom area.
Selected area
Central Westbridge
- Radius
- 1 km radius
- Estimated daytime population
- 18,400
- Average density
- 8,950/km²
- Density score
- Very high
Illustrative estimate
Density (people/km²)
- 0–1,000Low
- 1,001–3,000Moderate
- 3,001–6,000High
- 6,001–10,000Very high
- 10,001+Exceptional
Highest-density locations in this illustrative map
- Old Town12,800 people/km²
- Riverside Business Quarter10,900 people/km²
- Central Station8,700 people/km²
- Westbridge University7,900 people/km²
- St Anne's Hospital6,800 people/km²
From buildings to better location decisions
- 1
Choose an area
Search for a location and select a radius or boundary relevant to the decision.
- 2
Estimate the population
Geodensity combines building, land-use, employment and population evidence into a granular estimate.
- 3
Compare locations
Review density, catchment population and supporting assumptions across possible sites.
Geodensity will provide modelled estimates rather than counts of identifiable individuals. The product will use aggregated data and will not track personal movements.
Built for decisions where location matters
Network planning
Estimate the daytime population around potential infrastructure sites and prioritise areas of likely demand.
Transport and mobility
Compare the population served by stops, stations, routes and proposed transport investments.
Retail and property
Assess the people within realistic catchment areas around candidate stores, offices or developments.
Public-sector planning
Build a more granular view of population and employment patterns for local services and economic analysis.
Transparent estimates, not false precision
Geodensity is intended to make complex location evidence easier to use, while remaining clear about uncertainty. Estimates should show their source date, assumptions, confidence level and the geographical resolution of the underlying data. Users should be able to understand why a result was produced rather than receiving an unexplained number.
- Aggregated, privacy-conscious data
- Visible assumptions
- Confidence ranges where appropriate
- Comparable methods across locations
Help shape the first version of Geodensity
Join the waitlist to receive product updates and opportunities to test early location-density tools.